Analyzing Communication: Mercedes Benz Commercial

Marshall Chen COM 101 – L1 Jordan Henry Essay 1 March 4th Analyzing Communication: Mercedes Benz Commercial During the half time of the Super Bowl this year, many commercials were shown to the audience for their very first time. One of the most successful commercials among them is the Mercedes-Benz’s â€Å"Soul† commercial because of its choice of communication method, and the use of several communication techniques and features like Aristotle’s â€Å"Rhetoric,† intrapersonal communication, and nonverbal codes.This commercial, â€Å"Soul† (Mercedes-Benz 2013 Super Bowl Commercial: â€Å"Soul†), is an around-two-minute video, starring Usher, Kate Upton, Sebastian Beacon and Willem Dafoe. It was posted on YouTube after the Super Bowl via â€Å"mbusa†. In this clip, the man (Sebastian Beacon) considers selling his soul to the devil (Willem Dafoe) to get the new Benz CLA, but then he realizes that he does not have to, because he can afford it. Since this video is on YouTube, the audience is so broad that the video uploader, â€Å"mbusa†, the official YouTube channel of Mercedes Benz, U.S. A. , cannot communicate with every audience who watches the video or even who leaves a comment at the link. Thus, this commercial belongs to mass communication (Adler and Rodman 336-26). Also, this mass communication process can be portrayed through the transactional communication model (Adler and Rodman 336-26). As â€Å"mbusa† made this video and posted it on YouTube, the sender sent this message to receivers through the Internet channel.After receiving this message, the audience of this video would start to respond to it by giving direct comment at the link, and also, the feedback of the receivers would be revealed in either the increase or the decrease of the sales volume of this car too. â€Å"Receivers† in the last paragraph are also the target audience of this commercial. To be more specific, the t arget audience of this video is people who want to buy a (new) car. However, because this CLA series is affordable as the maker of this video tries to imply, this commercial may appeal to people who do not want to by a car too.Moreover, since Benz put this video on Super Bowl halftime and YouTube, which both have millions of audience members in the world, the actual target audience can be astonishingly numerous. Commercial, as a sort of advertisement, is to present new products, to attract consumers and to inspire them to buy the product of this company. This commercial â€Å"Soul† is no exception. Mercedes-Benz made this video to introduce their brand new CLA saloon car series, and by demonstrating the starting price of this series, to tell people this series is actually affordable.In order to achieve these goals, the maker of this video uses the following two communication features and makes this commercial outstanding. First, this commercial utilizes intrapersonal communic ation (Adler and Rodman 336-26): after the devil seduces the man to sign the contract, saying, â€Å"You can have a deal with me kid and you can have the car and everything that goes along with it,† (Willem Dafoe, â€Å"Soul†) the man starts to imagine what will happen to him after he signs the contract and gets the car, the things that will come along with this car – fame, fortune, and sex.At the same time, audience may wonder what will happen if the man really signs the contract and may start to imagine what life will be like if they also have this car because they put themselves in the man’s shoes and follow the plot. People are rotten with perfection (Vigil) – who does not want a beautiful car like this? If fame and fortune and all those come along with this car, then why not buy one (especially when the price of the car at last turns out to be less than 30,000 dollars)? Second, this commercial shows a perfect application of Aristotle’s â€Å"Rhetoric†.By showing the car running, the maker of the video demonstrates the beauty (appearance and sound) of the car – ethos – â€Å"the nature of the source† (Richmond and McCrosky 336-9), or the car in this case. Next, by having the man imagine the life after he has the car, the video makes the audience imagine what their lives will be like after owning the car, and converges the emotion to that of the audience – pathos – â€Å"the emotions of the audience† (Richmond and McCrosky 336-9). Last, by revealing the minimum price of the car, the maker of the video presents the most important message in this video to the audience that this car is ffordable – logos – â€Å"the nature of the message presented by the source† (Richmond and McCrosky 336-9). According to Aristotle, these three are the methods of persuasion. Persuasion, in other words, is also the purpose of this video. To sum up, these two techniques , which the maker of the video uses fulfills the purpose of the commercial perfectly. In addition to the effectiveness of this commercial, there are two strengths in the video as well. The first strength of this commercial is the nonverbal codes used by the devil.When the devil starts to seduce the man, he looks at the man with a typical villain expression in his eyes, smiles treacherously, and speaks with a low tone. The devil is wearing a masonic ring, indicating his true evilness. These nonverbal codes make the beginning of the video so attractive that the audience would want to continue watching the commercial and see what will the devil do to the man. Also the background music goes along with the video and assists the â€Å"plot†, which makes the video more like a movie. The second strength is that Benz chooses some of the most effective advertising platforms to put this commercial on.This commercial was on the Super Bowl halftime show, YouTube, and TV. According to Inte rnational Business Times, â€Å"Over 108 million Americans watched the Baltimore Ravens beat the San Francisco 49ers 34-31 in Super Bowl XLVII. † (Anthony) Also, active YouTube users and people who watch TV are countless, so in total, there are a huge amount of audience who can see this commercial. As the number of actual audience of this commercial goes up, the number of people who think about buying or who really buy this car after watching this video goes up too. Despite the strengths, this commercial has two weaknesses.First of all, this video is not appropriate for kids to watch because of the sex and the devil topics involved. It may be difficult to explain to kids some of the sections in this video. Next, conspiracy theorists may use this commercial as a proof to disseminate their theories. A lot of symbols implying evil are used in the video, like the masonic ring, the double triangles in the background of the ball, the signature symbol on the contract. These symbols all allude Mason, Setan, or Illuminati. So the theorists may use these symbols as proof to argue for and disseminate their conspiracy theories, hich certainly have negative effects to the society. However, generally, the drawbacks in this commercial do not undermine its strengths and effectiveness. Through perfect application of nonverbal codes, intrapersonal communication, mass communication, and Aristotle’s â€Å"Rhetoric†, Mercedes-Benz and the maker of this video have made a commercial that is remarkable and effective. Work Cited Mbusa, , dir. Mercedes-Benz 2013 Super Bowl Commercial: â€Å"Soul†. 2013. Filmstrip. 6 Mar 2013. . Adler, Ronald, and George Rodman. â€Å"Human Communication What and Why. † Trans.Array Introduction to the World of Communication. Tammy Vigil. Revised 1st ed. Cognella, 2013. 336-26. Print. Vigil, Tammy. â€Å"Human Communication What and Why. † COM 101. Boston University. Massachusetts, Boston. 2013. Lecture. Richmond , Virginia, and James McCrosky. â€Å"Human Communication Theory and Research. † Trans. Array Introduction to the World of Communication. Tammy Vigil. Revised 1st ed. Cognella, 2013. 336-9. Print. Anthony, Riccobono. â€Å"Super Bowl 2013: How Many People Watched The Baltimore Ravens Over The San Francisco 49ers?. † International Business Times. (2013): n. page. Web. 6 Mar. 2013.

All I Asking for Is My Body Essay

Traditionally, â€Å"filial piety† has been greatly stressed among the Eastern culture for a long period of time. Filial piety basically means to care and support one’s elderly parents; it has been a top priority in part of the children’s upbringing. The novel All I Asking for is My Body focuses on Tosh, Kiyoshi and their parents. Based on the chosen quote above, the book highlights the tension between children owing their parents and parents owing their children. In this situation, Tosh and Kiyoshi should practice filial piety in resolving their family’s situation of facing $6,000 debt primarily because their parents brought them into this world, no one can predict natural disasters to happen, and children generally should honor their parents. We are all considered to be indebted to our parents, as they are the ones who brought us into this world. Without our parents, we would not exist at all. In the novel, Tosh’s mother states that â€Å"Every child must repay his parents† (Murayama 30). This is because the younger generation owes their elderly parents the care and attention that was once given to them. As younger generations like Tosh and Kiyoshi instill this mindset into their lives, their sense of social commitment towards their elderly parents will increase. Although Tosh and Kiyoshi came from a poor family, their parents were still able to fulfill their responsibilities of providing for their children’s basic welfare. They may not enjoy certain luxuries like other families had, but their parents did not let their children to starve or become beggars in the street. According to Murayama, â€Å"The Japanese had this special spirit called Yamato damashi, and they had more patience, perseverance, reserve, sense of duty, frugality, filial piety, and industry than any other race† (Murayama 65). Indeed, Kiyoshi’s parents were a great example of those who truly adapted this special spirit into their daily activities and had strongly stressed these values to their children. They have done their part in guiding their children towards their individual development in reaching full rationality. If Tosh continues to keep up with his despicable attitude, he might eventually end up with children of his own who act just like him and would mistreat him in the future. Therefore, Kiyoshi and Tosh should feel indebted to their parents’ sacrifice and inclined to fulfill their role as children to help resolve the family debt. The outcome of the $6,000 debt was not actually caused by their grandfather’s sinful wrongdoing but by natural disasters. In the novel, Tosh’s mother explained to her children that â€Å"In 1922, grandfather finally saved enough money to repay his debts in Japan and open his store in Tokyo. However, the next year the earthquake wiped out everything† (Murayama 16). Thus, this tragedy was beyond Grandfather’s control. If this incident did not happen, there was a higher chance that Grandfather would have the ability to pay off his debt and would not rely on his posterity to seek for solutions. As life is full of ups and downs, every family will eventually experience some form of trial during a certain point of their lives. Kiyoshi’s parents showed the opposite attitude of Tosh’s behavior by not complaining, murmuring, and pointing fingers over somebody’s wrongdoing. Kiyoshi’s mother also claimed that â€Å"Everything in the first seven years of marriage was handed over to grandfather. Years of frugal living and saving wiped out in less than a day† (Murayama 17). In this case, this problem is definitely fated for this Japanese family to deal with and there is no one to blame. Along the way, Tosh and Kiyoshi’s family also incur some debt of their own caused by the unexpected incident of â€Å"the Depression† (Murayama 89). This was due to the overfishing by fisherman at that time, which caused their family to earn nothing. However, the incoming expenses continued for the sum period of three months. After hearing his father’s story, Kiyoshi had grown to be a more understanding son, as he realized that it was not his father’s fault. Kiyoshi even stated that â€Å"I felt sorry for him. It wasn’t all of his fault, grandfather had got him into debt and once you went in the hole it was hard to get out† (Murayama 89). This shows that Kiyoshi was more able to comprehend what his parents had gone through and how hard it was to redict what kind of disaster would happen to a family. Therefore, Tosh and Kiyoshi should not cause more misery to the family and ought to be more supportive by helping the entire family to overcome the debt they currently have to pay. It is morally ethical for the children to play a role in resolving family problems. Exodus 20:12 reads, â€Å"Honor thy father and mother: that thy days may be long upon the land which the Lord thy God giveth thee. † One o f the ways of honoring our parents is to give them our support, especially in times of need. In terms of honoring them, we should not follow Tosh’s actions of â€Å"throwing a left hook to father’s solar plexus, and father crumpled to the floor, holding his belly† (Murayama 44). This shows a form of disrespect which had greatly hurt parents’ feelings. We can see the despair Tosh’s father felt when his son did that to him; he commented that â€Å"There’s nothing worse than a child who puts out a hand against his father! † (Murayama 44). Therefore, it is unwise for children to behave rudely against their parents, as it will only worsen the family’s situation. Growing up in a poor Japanese American family, it is crucial for family members to stay united so that each member can share the burden. According to the traditional Japanese culture, the first son is expected to take care of the parents when they grow old. However, later generations such as Tosh (third generation) sometimes have a lower sense of obligation to support their family; this might be due to the influence of the haoles or Western culture. Although Kiyoshi was not the first son in the family, he actually contributed in trying to reduce the family’s debt. Towards the end of the novel, he managed to win $6,000 from gambling and immediately sent â€Å"Tosh a check for $6,000 and scribbled a note: ‘Won this in crap game. Pay up all the debt’† (Murayama 103). This shows how concerned he was for the welfare of his parents, as he seemed to be wiser and more respectful towards others compared to Tosh. Kiyoshi also had proven to be ethically concern over the future of the family by stating that â€Å"I got seven brothers and sisters, and my folks still pooping babies. I have been thinking if I get married, nobody around to look after my brothers and sisters† (Murayama 77). This shows that he would postpone his own marriage for the sake of keeping the family alive. Therefore, children have a role to play in helping their family during financial crisis so that they fully understand the true meaning of honoring their parents. In conclusion, filial piety is an important virtue that has been taught not only among the Japanese, but also in countries like Philippines, China, Latin America and so on. When children develop this sense of obligation towards their parents, they can better display their love for them. Therefore, children ought to repay their parents after what has been done for them over the years, as it is a great manifestation of honoring them. Moreover, we should not cry over spilt milk and should work towards a better future when trials arise.

Histology Detective and Brains Cape Essay

This case study focuses on the identification of metastatic tissues — cells that are â€Å"out of place† causing tumors elsewhere in the body. Name the cells you identified in this sample of lung tissue and the main characteristics that you can use to distinguish them. From the observation of the sample there are variety of cells which can be identified as melanocytes. The main characteristics that can be used in distinguishing them is their attachment to the stratified squamous epithelial tissue. Moreover, they are larger and darker compared to the surrounding calls. Melanocytes are densely packed and have only one nucleus. How did you use the main characteristics of different tissues that you learned in your lecture and lab sections as the basis for identifying those cells responsible for the tumor? I applied my histology knowledge from my lectures in distinguishing the features of different cells. I had knowledge on how melanocytes and the natural cells look like on a slide hence it was very easy distinguishing and describing the cells. The cells under observations were abnormal from their look. They were larger in size, darker in color and round. Moreover. Their nucleus were larger compared to the other nucleus of the normal cells and has less cytoplasm. The melanocytes on the slide is always darker compared to the normal cells. According to Garbe et al (2010), there exists significant differences between the tumor cells and the native cells since the tumor cells are widespread in the extracellular fluid, are larger, much darker and more so cube shaped. On the other hand, the native cells are packed densely, smaller, and elongated. In addition to the information in the case presentation (including the web sites contained in the case itself), what other information did you find to determine the identity of the cells and whether one type of cell had migrated from elsewhere in the body? Where did you find this information? What does each of these additional items contribute to the solution of the case? For example, the item contains data from specific tests, trials, or experiments, or presents analyses that can be used to understand the main issues in this case. The article â€Å"Diagnosis and treatment of melanoma: European consensus-based interdisciplinary guideline† provided experimental illustrating melanoma components. This affirmed that native cells can be differentiated from the invasive cells by features such as arrangement, form and color. The study used histology in identifying the invasive cells from the non-invasive ones (Garbe et al, 2010). In the NIH article, â€Å"Diagnosis and treatment of early melanoma,† majorly the study was based on histology. The study distinguished fully developed melanoma and the early melanoma by categorizing their histological features. Moreover, they identified melanoma stages and different types of melanoma with application of histology (NIH et al, 1992). In the third study, researcher physicians in two universities in three different melanoma cases of various origins in the body. However, all the characteristics of the abnormal cells were distinguished to be melanocytes. The identified abnormal features of the cells are similar to the ones in this case study, hence proving that the abnormal cells observed in the lung tissue were melanocytes (Sonda et al, 2008). What other findings or information in this case are consistent with the information you located? Name those similarities in each of your additional resources. How do these resources apply what you have learned about identifying tissues and cells histologically? From the article I reviewed, there was similarity with the case study in many areas. First, all the studies and the case used a similar method in diagnosing melanoma. They applied the cells histological characteristics in determining their status whether they are noninvasive or invasive cells. The characteristics identified helped in classification of the cells and in determining their origin. What findings or information in each of the additional resources are not consistent with the findings in this case? Name those differences in each of your additional resources. How do these resources apply what you have learned about identifying tissues and cells histologically? In the article â€Å"Diagnosis and treatment of early melanoma,† the study asserted that the cells making melanoma were the stratified melanoma epithelium (NIH et al, 1992). This contradicts the results of the case If your proposed resolution of the case is correct, what other observations might we expect to find in this case? Other observations we might find include metastasis of the tumor to other organs hence the patients could suffer from other compounded problems like neurological problems, digestion and bleeding. Give your solution to this case and, on a scale of 1–5, rate how confident you are in your conclusions in questions 1 and 2 I would rate my confidence at 5 out of 5 because of the observable characteristics of melanoma In considering your resolution and level of confidence level from question 8, describe how you located the information you used in this case. To begin the search, I started with the most comprehensive data base that is Cumulative Index to Nursing and Allied Health (NINAH) (Kennedy 2009). The search then continued to search engines such as British Nursing Index, MEDLINE. Moreover PubMed and NCBI were other major search engines which assisted some of the relevant articles. These search engines were used because they contained most of the peer review articles and books. To limit and narrow down the search for articles, internal searches of the databases was used by inserting full length of texts and searching the relevant articles from the list of journals displayed. Moreover, I limited myself to the current articles of up to 5 years What you might do differently if you had it to do over again? For example, would you use different resources and strategies? Different information?First, I would use different relevant articles to make companions of different studies. Moreover, I would try using group work to get opinions and arguments of different group member. References Garbe, C., Peris, K., Hauschild, A., Saiag, P., Middleton, M., Spatz, A., Grob, J. J., †¦ Eggermont, A. (January 01, 2010). Diagnosis and treatment of melanoma: European consensus-based interdisciplinary guideline. European Journal of Cancer, 46, 2, 270-283. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/19959353Kennedy, J. R. (2009). Library research guide to education: illustrated search strategy and sources. Ann Arbor, Mich, Pierian Press.NIH Consensus Development Conference on Diagnosis and Treatment of Early Melanoma, & National Institutes of Health (U.S.). (1992). Diagnosis and treatment of early melanoma. Bethesda, Md: U.S. Dept. of Health and Human Services, National Institutes of Health, Public Health Service, Office of Medical Applications of Research. Retrieved from http://consensus.nih.gov/1992/1992Melanoma088html.htmSonda, Vemon K., MD, Zager, Jonathan S., MD, Messiana, Jane L., MD. Hemonc today. (2008, Oct 10). Retrieved from http://www.hemonctoday.com/article.a spx?rid=37772 Source document

Hotel 267 Essay Example | Topics and Well Written Essays - 750 words

Hotel 267 - Essay Example One of the major problems facing this hotel is the way the guests are handled on arrival. The rates of greetings at the entrance and manner of paying attention to the guest socially has reduced since the year 2011 to the year 2014. This factor seems to be deteriorating as time goes by. Customers need to feel welcome when they arrive at a hotel. They need to know that their presence is accepted and appreciate d and that the employees are going to serve their needs. It would therefore be better for the hotel’s performance if the management urges their employees to exchange polite pleasantries with the guests at the hotel be it the driver or the cashier. It will enable the customer feel encouraged to come again another day. The quality of the knowledge that the concierge practice has seems to be deteriorating since the year 2011 to 2014 which reflect a steady decline in the knowledge ability of the concierge. Something like this could discourage a lot of guests from staying at this hotel despite the quality expressed in other services within the hotel. This is because a customer needs to be assured of quality medical treatment should anything go wrong with their health during their stay at the hotel. The management should ensure that they hire concierge doctors that are knowledgeable about health conditions and how to go about treating them. The working order of matters within the organization has reduced. This shows that there is poor coordination of activities within the hotel which may disrupt the kind of attention being given to the guests. It would be wise if the management fixed this problem through coming up with strategies of running the hotel in an organized manner. It should be clear the duties of each individual and how they should go about them to ensure that there is no confusion in the running of errands and customer

Supply Chain Principles Term Paper Example | Topics and Well Written Essays - 2000 words

Supply Chain Principles - Term Paper Example The supply chain generally prevails in service and manufacturing organisations (Ganeshan & Harrison, 2010). Quality is observed to be the first aspect of consideration for any consumer in the existing competitive business scenario. Oak Hills facility is a division of The Oil and Gas Services Company (TOGS). It is headquartered in Houston, Texas. It can be observed that Oak Hills might be facing quality concerns because of certain issues. One such issue has been the rumour related to mergers. Lack of communication from management team towards the employees also tends to lower the morale of the employees, and hence the employees are not capable of adequately focusing upon the quality. The other problem was with respect to the lid-making process. It was observed that the company had to produce extra lids always because of the defects in the lid manufacturing method. This would give rise to cost in the Oak Hills. Incorrect amount of powder can be one of the critical issues in the manufacturing of the lids pressed from the powdered metals, especially because management assumes that seventy-five percent of the product variation occurs because of this aspect. Furthermore, there are a lot of powder deposits in the room. This actually demonstrates that some quantity of the powder is being lost by the press machine during the operation. It is also vital to weigh the lids once they are pressed. It has been observed that the weight of the lids needs to be recorded. Furthermore, the production process makes use of poka-yoke in order to check the magnitude of the completed lids, which is quite vital for statistical process control purposes. It is significant to take the samples of nearly three to five lids, and the workers are supposed to record adequate measurements on a control chart. Once the production run of lids is finished, it is significant to return the powdered metal to a proper storage conta iner. The containers are supposed to be sealed firmly if they are not in use so that the risk of stain of the powders from dust in the room along with outside air can be reduced to the minimum. If they are not sealed properly, it poses a threat and thus hampers the quality of the product. It has further been observed that Black Dome, which was an internal TOGS unit, favoured producing large batches of sensor boards. They had a poor on-time delivery record creating late deliveries. The employees were not equipped with the necessary skills of using statistical proce

I want you to choose the appropriate topic Essay

I want you to choose the appropriate topic - Essay Example The government leaders of Centralia did not act on the side of the public’s interest. The public included the miners who died due to the government leaders’ faulty public administration acts. In the article â€Å"The Blast in Centralia No. 5†, there was an important need for a strong and effective public system in the Centralia, Illinois community. The article shows that 111 miners died from the mine blast. The blast occurred in Centralia, Illinois more than generations ago (Stillman, 2009). The issues that arose from the mine blast focused on the selfish interests of some government officials and the mine owners. The mine owner, Centralia Coal Company, was more interested in generating profits from the mine diggings, not the miners’ safety. The mine owners refused to implement the safety recommendations issued by the safety professionals. Likewise, the Centralia government leaders must answer for the mine blast casualties. The blast report sent to the gov ernment agency, Illinois Department of Mines and Minerals, proved some Centralia administrators were not prioritizing the public’s interest (Stillman, 2009). Further, to be more effective and efficient, the government’s political setup should focus on generating favorable outputs that benefit the community. The 28th U.S. President, Woodrow Wilson emphasized that government leaders must balance the issues of constitutional democracy and â€Å"inherent concerns for popular control and participation with the theories of efficient, professional administration, and their stress on systematic rules and internal procedures as distinct from democratic oversight and influence.† (Stillman, 2009). Wilson insists that the people MUST elect professionals that include doctors, engineer, lawyers, and others who have the political will to serve the public’s interest, during their stint as political bosses of the community. Political bosses include mayors and senators. An effective

A weapons and explosives (ammunition, TNT) burial ground was recently Essay

A weapons and explosives (ammunition, TNT) burial ground was recently unearthed and you have been called in as an expert in bior - Essay Example This would also prevent the unrestricted removal of the explosives and weapons. In addition, this would also prevent accidental release of TNT to water sources. A perimeter fence should be erected on the burial ground, and before the process of bioremediation commences, a mines expert should conduct a risk assessment of the area. This is to ensure that personnel are protected from the random detonation of explosives especially cluster bombs. Protection material should be issued to personnel as TNT is toxic and carcinogenic. The nitroaromatic compounds will be degraded at field scale by employing in situ bioremediation strategies. The microbial cultures for aerobic respiration will comprise of Pseudomonas spp. The rate of the bioremediation process will be increased via biostimulation and this entails the incorporation of nutrient media to boost process efficiency and activity of monooxygenase enzyme. These bacteria will utilize TNT as a nitrogen source by removing it in nitrite form from TNT under aerobic conditions. Further aerobic respiration will result in the reduction of nitrite to ammonium. However other by-products such as nitroso and hydroxylamine intermediates will be formed. After aerobic degradation, anaerobic degradation will follow using Clostridium spp . The Clostridium spp will fully degrade the toxic intermediates. The fermentable sugar that will be supplemented will be molasses and it will provide energy for the Clostridium spp to degrade the nitrate contaminants. After the bioremediation process, follow up tests should be conducted on the soil to check for the presence of nitroaromatic compounds. Routine monitoring should entail collection of soil samples to test nitroaromatic contaminants using high power liquid chromatography (HPLC). Question 2 The process of generating biofuels using algae is viable. Genetic modification can be incorporated to produce recombinant high oil yielding Spirulina alga strains. The alga strains will be cultivated in a pond using starter culture of superior genetically modified alga strains. The special ponds are open paddle wheel mixed ponds. These ponds are low cost and have a low parasitic energy demand (Lundquist, et al 3). The biomass will be harvested via bioflocculation followed by the process of sedimentation. The formed algae slurry will be thickened via gravity sedimentation. Drying of the biomass will be done using solar heat. A hexane extraction plant will be set up to extract oils from the dry algae biomass. The plant must have a large capacity that is approximately 4000 metric tons per day for favorable economies of scale. After extraction of oil from the alga biomass, the residual biomass is recycled back in the pond. It is re-wetted before the process of anaerobic digestion in order to yield biogas and flue gas. Biogas is used to generate electricity that is used in the pond. Flue gas is a source of carbon dioxide in the pond. Other digester residues comprise of carbon and nut rients and they are also recycled in the pond for alga propagation. The nutrients comprise of the much needed phosphorus and nitrogen that is essential for algal growth. Recycling of these crucial nutrients provides a major cost cutting measure. Question 3 The chapter, E.coli genesis from the book Microcosm: E. coli and the New Science of

Answering Questions 1 Research Paper Example | Topics and Well Written Essays - 500 words

Answering Questions 1 - Research Paper Example Not only are they fundamental to him, but through his shared thoughts, the world is made aware of the effects of imperialism; the misfortune that inferior human races are made to go through against their own will, the slow death that faces innocent civilians who are made to bow to their colonial masters all in the name of political imprisonment and consequent incarceration. This is evident when the author recurs that â€Å"†¦but in reality, I was only an absurd puppet pushed to and fro by the will of those yellow faces behind†¦Ã¢â‚¬  critically analyzing this quote brings out the significance of the dying elephant in compiling of Orwell’s thesis. The elephant is used as an eye opener to enlighten the sub divisional police of the plight of the oppressed civilians. All along the officer is being driven by emotions and a subconscious mind which turns him into a puppet of his own self. Whereas he is subtle that the elephant has cooled down its temper, he is unsure of what step to take. He is more concerned with what the natives will have to say behind his back. In addition, the author is unsure of the impression he would create on the faces of the two thousand people behind his back. Though his motive was not to kill the elephant because it will be a big loss to the owner, he is driven by the unconscious thought of being a super hero. The author is more focused on portraying dominance over his subjects and that deters him from taking a second thought on shooting the elephant. That is the same way the colonial masters impose imperialism to unsuspecting police officers by turning them into their puppets. At first the author is content about his job. He fails to realize that he is a puppet being manipulated by the European government. His eyes are misted and his heart is too roughed up to understand the feelings of the Burma’s.

Epistemology Essay Example | Topics and Well Written Essays - 1000 words - 3

Epistemology - Essay Example Different idealists have a different perception regarding how the substance is dependent on the consciousness. Therefore there are many diverse types of idealism. Subjective idealism is mainly simple and it can be said that this type of idealism is the most popular type of idealism. These idealists believe that substance is formed from the rational elements of the mind which examine it. For example, the feeling spectators have when going through a number of sensations is all that there actually is to those sensations. Subjective idealism might look a bit odd although there is the existence of definite reasoning behind it. Absolute idealism is the belief that the reality of tangible things rely on one fundamental psychological reality and not on the psychological elements of each person as an observer. These idealists believe that there is only one fundamental mental or holy object or standard whose psychological action and element strengthens the continuation of the tangible world. P luralistic idealism is a belief that numerous individual minds exist and jointly they motivate the subsistence of the world. They believe that person mind is the main foundation of reality.The term idealism was first coined by Leibniz (1646-1716), he used this term to while talking about the philosophy of Plato. However, in the history, this term normally signifies a time period from the end of the 1700s till the initial years of the next century. In actuality, idealism has a much wider historical scale.

1994 Rwandan Genocide Essay Example for Free

1994 Rwandan Genocide Essay The 1994 Rwandan Genocide impacted on a lot of people in a lot of different ways. In this essay the causes I will be covering are ethnic tension as a result of Belgium Colonisation, Propaganda and hate rhetoric, the role of the international community, and political problems. The consequences I will be covering are causalities, the economic effects, remembrance and education, and population displacement. In this small country in Africa called Rwanda this terrible killing took place. The Rwandan Genocide began on April 6th 1994 when the president was assassinated, followed by the prime minster the next day. It lasted 100 days, â€Å"100 days of slaughter† ending on the 18th of July 1994. The genocide included many groups. The perpetrators were – Hutu civilians, Hutu army, Interhamwe-the youth of Hutu organised into an extremist militia, and radio RTLM-a radio station announcing to kill all Tutsis. Victims included – Tutsi, Hutu political moderates for example prime minster AgatheUwilingiyimana. Other groups include – RPF (Rwandan Patriotic Front). President Juvenal Habyarimana who was in charge if the Hutu government, and the international community for example the UN (United Nations) Peacekeepers. During these 100 days of slaughter hundreds of thousands of Tutsi we killed. Women and girls we raped, and many tortured by having their breast chopped off and sharp objects inserted into their vaginas. Many people tried to hind in schools and churches but were found and executed. I have just written about the context and the course of the 1994 Rwandan Genocide. I am now going to write the causes of this horrific event starting with ethnic tension as a result of Belgium Colonisation. Ethnic tension as a result of Belgium Colonisation is arguably the biggest cause in the 1994 Rwandan Genocide. It is a political and social cause that happened over a long period of time. Starting in 1860 and coming right down to 1926. In 1860 the first Tutsi king was appointed. In 1884 German explorer Carl Peters enters the Rwandan kingdom and obtains treaty rights. In 1885 Germany declares a protectorate over present-day Rwanda. In 1890 Rwanda accepts German colonial rule with resistance. A German territorial administrator is not appointed until 1907. In 1916 WW1 Belgium Allied Forces capture German East Africa. In 1924 Great Britten assumes control over Tanzania, while Belgium is granted trusteeship over Rwanda and Burundi. Belgium Colonisation begins. In 1926 Rwandans were given an identity card showing if a person was Hutu, Tutsi or Twa. Prior to colonisation people could ‘jump’ races e. g. Hutu’s could become Tutsi’s. Callipers were the tools of colonisation. The size of the cranium and nose and the colour of the eyes were the factors that determined whether a person was a Hutu, Tutsi or Twa. The result of the unfair system was – Tutsi could have government positions, be landlords, be supervisors of Hutu, collect taxes, get an education (only Tutsi could go to school after the colonisation), be an administrator for the justice system. Hutu were denied higher education, land ownership and positions in government. The identity cards that everyone was given were very clear they had what ethnic group they were from, their place of birth, their date of birth, their profession, their place of residence, the name of their spouse, their C. I number, and their signature. A quote form chief prosecutor of the international Rwandan court sums up this cause well â€Å"European colonial history was a major contributor to what eventually became the genocide in Rwanda†. The second cause I am going to discuss is Propaganda and hate rhetoric. This is a social Cause; it is short term because it happened quite fast after the death of the president and prime minster. Kangura Newspaper was a newspaper about how discussing the Tutsis were, this was launched by first lady AgatheHabyarimana in 1990. Kangura means wake them up in English. In the newspaper they had racist comments such as â€Å"They look like animals, actually they are animals†, â€Å"If you allow snakes to live amongst you, you will be exterminated†, â€Å"They look hideous with their bushy hair and beards that are full of fleas†. RTLM (Radio Television des Milles Collines) or commonly known as â€Å"Hate Radio†, used good rock music to get people to listen to it then they used in to convey hateful messages such as â€Å"cut down the tall trees† this meant for all Hutu extremists to wipe out the Tutsis. RTLM often referred to Tutsi as cockroaches. In 1990 Kangura newspaper published the 10 commandments for the Hutus they were an extended version of 1, Every Hutu must know that the Tutsi woman is working for the Tutsi ethnic cause Hutu is a traitor who a) Acquires a Tutsi wife, b)Acquires a Tutsi concubine, c) Acquires a Tutsi sectary or protegee. 2, Every Hutu must know that our Hutu daughters are more worthy and more conscientious as a woman, as wives and as mothers. 3, Hutu women, be vigilant and make sure that your husbands, brothers and sons see reason. , All Hutus must know that all Tutsis are dishonest in business. We have learned this from experience from experience. Hutu is a traitor who a) forms a business alliance with a Tutsi, b) invests in own funds/public funds in a Tutsi enterprise, c) Borrows money from/loans money to a Tutsi, d) Grants favours to Tutsis. 5, Strategic positions such as politics, administration, economics the military and security must be restricted to Hutu. 6, A Hutu majority must prevail throughout the education system. 7. The Rwandan Army must be exclusively Hutu. No Solider may marry Tutsi women. 8, Hutu must stop taking pity on the Tutsi. 9, Hutu wherever they are must stand united, in solidarity, and concerned with the fate of their Hutu brothers. Hutu must constantly counter Tutsi propaganda. Hutu must stand firm and vigilant against their common enemy. The Tutsi. 10, The social Revolution of 1959, the Referendum of 1961 and the Hutu Ideology must be taught to Hutu of every age. Hutu must spread the word. Any Hutu who persecutes his brother Hutu for spreading the word and teaching this ideology is a traitor. A quote from Leon Mugesera sums up this cause â€Å"The fatal mistake we made in 1959 was to let them escape †¦ they are foreigners from Ethiopia so we will send them by the shortest route throwing them into the Nagbarongo river. We must act. Wipe them all out†. The third cause I am going to discuss is the role of the international community; it is a political cause that is a short term because it became an issue soon after the colonisation. During this cause the world just stood by and watched. Following WW11 and the Holocaust, The United Nations adopted a resolution on December 9, 1948, which stated â€Å"genocide, whether committed in time of peace or time of war, is a crime under international law which they undertake to prevent and to punish†. There were two opportunities to intervene that were missed. In October 1993 The United Nations Assistance Mission for Rwanda began with the deployment of 21 troops under the command of Brigadier – General Romeo Allaire of Canada. Additional troops continued o arrive until February 1994, when the mission was fully staffed with 25,000 personnel. Many soldiers arrived without weapons, food or water; vehicles and radios were sent out second hand from other missions and rarely in working condition. On 11th January 1994 Officers were stockpiling weapons and training civilian militias; the level of preparedness would enable the murder of 1000 Tutsis every 20 minutes. This saying will finish off this cause nicely, â€Å"clearly, the massacres in Rwanda constituted genocide, so why didn’t the world steep into stop it? In my fourth and final cause I’m going to discuss political problems (the role of the Hutu extremists in the Habyarimana government and the catalyst). This is a political cause which was short term. President Juvenal Habyarimana came to power through a military coup in 1973. He promised national unity. By 1994 many Rwandans were calling for democratic government. In January 1994 in spite of increased state oppression and the French-supported up-build of armed forces, 50,000 Rwandans marched in a pro-democracy demonstration in Kigali. The build-up to the Hutu’s wanting power is over quite a short period of time†¦ only 3 years! In October 1990 civil war started when the Rwandan Patriotic Front (RPF), a militia of Rwandan Tutsi excels and Hutu dissidents based in Uganda, invaded Rwanda. Thousands of Tutsis were arrested. In 1991 RPF military victories pressured President Habyarimana into drafting a new multi-party constitution. In 1992 UN led peace talks led between the RPF, The Rwanda government and 12 opposition parties to try and achieve a power-sharing agreement. In August 1993 Arusha Peace Accords were signed to neutral Tanzania. Hutu Power’ started broadcasting Tutsi hate messages in the media. In 1993 A Hutu Power Party no participating in the government established Radio/TV Libre de Millie Collines (RTLM) to get round the Arusha agreements explicit prohibition on government sponsored hate speech. I has been believed that the ‘final nail in coffin’ was the assignation of P resi dent Habyarimana. At 8. 30p. m on April 6, 1994, President Juvenal Habyarimana of Rwanda was returning from a summit in Tanzania where, under international pressure, he was negotiating with the opposition to reach a settlement. A surface-to-air missile shot the plane out of the sky. All on board were killed. I have just written about the causes of the 1994 Rwandan Genocide, I am now going to write about the consequences of the ‘100 days of slaughter’. Starting with causalities. The 1994 Rwandan Genocide left behind some major consequences but beyond all others the biggest is the casualties. This is a political, social and ideological cause and is most defiantly immediate timing because it happened during genocide obviously; so many people were left both physically and mentally scared. Over the course of 100 days from April 6 – July 16 1994 it is estimated 800,000 – 1 million Tutsi and some moderate Hutu were slaughtered. The UN estimated 800,000 but the Rwandan government has estimated 1,071,000. It’s very difficult to get exact numbers because these numbers do not include people who were thrown into river/lakes and those who were burnt. Mass graves held up to 50,000 making it even harder to count exact numbers. If the numbers of Tutsis living in Rwanda before and after the genocide are correct then 77% of the Tutsi population was wiped out. 8,640 per day; 360 per hour, 6 per minute. If this is correct this is the equation 6 people x 60 minutes x 24 hours x 100 days = 864,000 people! There is between 300,000 to 400,000 survivors. Almost 50,000 women were left without husbands. Almost 100,000 of the survivors were aged between 14 and 21. 75,000 of the survivors were orphaned. A 1999 study showed 80% of women surveyed showed signs of trauma. Many face health problems such as HIV/AIDS as a direct act of violence during the genocide. Some of the survivors are still threatened with violence, attacked or killed by former perpetrators. Almost all women and girls that survived were raped, many also tortured and mutilated by having their breasts cut off and sharp objects being inserted into their vaginas. Numbers of women and girls raped are somewhere between 250,000 and 500,000 exact numbers are not known. Children of rape during the genocide numbers are 2,000 to 5,000 children. Most children show trauma and signs of neglect. More than 67% of women raped were infected with HIV/AIDS. Men with HIV/AIDS used it as a weapon to leave their mark on Tutsi women and their families. To sum up the consequence what the presiding judge said after the verdict â€Å"From time immemorial, rape has been regarded as spoils of war. Now it will be considered a war crime. We want to send out a strong message that rape is no longer a trophy of war†. In the second consequence, I am going to discuss the economic effects. This is an economic consequence and it is immediate because the things that happened during left people with big struggles. The Rwandan government has struggled to rebuild the economy. In the year of the genocide, growth slumped by 50% and inflation reached 64%. Almost two thirds of the 8. million population live below the poverty line. Coffee is Rwandans major export. Rwanda exported 14,000 tonnes in 1986. The positives of the economic problems were the exiled business leaders returning home, since the genocide in 1994 business leaders have been returning home from Burundi, Congo, Uganda and Tanzania. Desire Kamanzi’s father sold his three houses in Burundi to return to Rwanda. This was no unusual. To sum up this consequence a quote from Leon Haguma, acting director of coffee marketing â€Å"All was abandoned, they were dead or had fled the country, there was nobody to work the plantations†. In the third consequence, I am going to discuss remembrance and education. This is a social consequence because most of Rwanda have contributed in some way. It is a long term consequence because it still goes on today and the world can’t see it stopping anytime soon. The focus of remembrance is to teach the history of the 1994 Rwandan Genocide and emphasise moral values. There are many memorial sites in Rwanda, which pays tribute to the hundreds of thousands killed. Marimba Technical School, where many victims were killed and still remain as a museum. Other ways of remembrance is art and photos taken in tribute such as people standing in a line with other people laying in front making human words saying END GENOCIDE NOW! There is also a national day of reflection in Rwanda on April 7th. To sum up this consequence a quote from Kofi Annan general of the UN in 1994, â€Å"If the pictures of tens of thousands of human bodies being gnawed on by dogs do not wake us out of our apathy, I do not know what will†. The fourth and final consequence I am going to write about population displacement. This is a political and social consequence because the government feel through and society took over. This is a short term consequence because lots of people started to come back into Rwanda once the genocide was over. The 1994 Rwandan Genocide resulted in massive exodus of refugees to bordering countries. Another one million people remained internally displaced in Rwanda itself. Millions of Hutu and displaced Tutsi had crowded refugee camps beyond the Rwandan boarders. International relief efforts were mobilised to care for refugees, but available supplies were inadequate and outbreaks of disease were widespread. More than 20,000 refugees died in cholera epidemic. During the genocide Tutsi and Hutu moderates fled. From April 1994 Tutsi and Hutu moderate refugees poured out of Rwanda and into neighbouring countries. After the genocide Tutsi refugees returned. In July 1994 when the seize fire was called Tutsis began to return to Rwanda, including refugees who had fled in the 1960’s. Hutu perpetrators fled the country. Genocide only ended when the RPF eventually defeated the Rwandan government’s armies and took control of the country. Retaliatory violence by Tutsis caused thousands of lives. By mid July, and estimated 2 million Hutu perpetrators and bystanders had fled. 850,000 refugees entered the area in just 4 days. During the influx, 15,000 refugees an hour crossed the Rwanda-Zaire boarder. The camps became like countries in exile for the Hutu extremists who used members of the Hutu army to maintain control of the refugee camps. Between July and November 1996 the refugee camps were shut down. One million exiles returned to Rwanda including tens of thousands of perpetrators who had been living side by side with Tutsi in the refugee camps. In November 1996 more than 600,000 Hutu refugees returned to Rwanda from Zaire. In December 500,000 returned from Tanzania. In summery†¦ Ironically, both Hutu perpetrators and Tutsi and Hutu moderate victims ended up in the same camps. In conclusion the causes I have just written about were the ethnic tension as a result of Belgium Colonisation, Propaganda and hate rhetoric, the role of the international community, political problems. The consequences I have just written about were the casualties, the economic effects, remembrance and education, and population displacement. All of these were major events that happened before, during and after the 1994 Rwanda Genocide there were also a number of other causes and consequences, causes are economic problems, and independence problems. The consequences were political effects, apologies from the international community, and justice, responsibility reconciliation. A quote to sum up the 1994 Rwandan Genocide is, â€Å"The Rwandan Genocide is perhaps the most horrible and systematic human massacre we have had to witness since the extermination of the Jews by the Nazis†.

Why Would You Study Philosophy Philosophy Essay

Why Would You Study Philosophy Philosophy Essay Several weeks ago, before the start of the 2013 winter semester my roommate asked me why I would take a philosophy class. My answer was a very typical response for a college student, credit hours. Later, I thought about my answer, there are hundreds of classes I could have taken. I could have taken astronomy, psychology, or an economics course. Each subject seems interesting enough, why did I choose philosophy? I found my answer on the first day of class. I took philosophy, because I didnt know anything about it. The thought experiments we did on the first day triggered an interest. At first, maybe it wasnt as overwhelming as the idea that there are billions of galaxies each containing billions or even trillions of stars. That it is possible for a psychopath to be conditioned into simulating the feeling of empathy. Even that from an economic standpoint it is impossible to eliminate pollution. Philosophy is a abstract idea to study, but it is extremely interesting. The word philosophy comes from the Greek word philosophia which means love of wisdom. The key to philosophy is to be about being very critical towards any ideas, including things that seem certain. A philosopher has to ask critical questions or abstract questions on any subject. The reason these questions are asked is for the pursuit of the absolute truth. We have to think critically about everything we believe to be true, and even the thing we dont. The four branches of philosophy are metaphysics, epistemology, ethics, and logic. Each branch asks a specific question. Metaphysics asks, What is? Epistemology asks, What do we know? Ethics asks, How should we act? Finally logic asks, What is the reason? Each is essential to the study of philosophy, but epistemology is the most important for answering the question Why study Philosophy? We all as individuals know that we exist in one way or another. In our existence we want to make ourselves better. One of the ways we improve is through s tudy. Studies generally make us believe we are increasing our knowledge, leading us to a certain, understood, clear world. Just by studying philosophy it brings us closer to the truth. Sometime after my roommate asked why I would take a philosophy class, I found myself reading a letter titled Why explore space? The letter is addressed to Sister Mary Jucunda, whom asked the question why spend billions of dollars on exploring space when there are so many starving children on Earth. Dr. Ernst Stuhlinger, NASAs Marshall Space Flight Centers associate director (1970) responded with several good reasons including a story that took place some 450 years ago. A count lived in a small town in Germany; he was much appreciated because he would give a large part of his wealth to the poor in the town. The letter reads, One day, the count met a strange man. He had a workbench and little laboratory in his house, and he labored hard during the daytime so that he could afford a few hours every evening to work in his laboratory. The strange man created small lenses that he used to look at very small creatures under strong magnification. The count amazed by this invited the man to mov e his laboratory to the castle and to become a member of the counts household. This angered the townspeople when they realized that the count was wasting his wealth on a purposeless hobby. The people were suffering from plague and were begging for more money. The count promised to give them as much as he could afford, but said that he would also support the man and his work, because he knew someday something would come out of it. Something very good did come out of the mans work, he invented a simple microscope, the invention that has given the most to medicine, and helped eliminate the plague. So the count, by putting some of his wealth into research helped the people more than directly giving money to them. Using time, money, and effort on things that may seem abstract at the time may lead to incredible things. Studying philosophy is similar to the counts story, instead of studying more practical topics like language or mathematics studying philosophy will help us answer questions about ourselves that we have been asking for centuries. When we are answer some of these questions, we will know what really matters, again itll bring us closer to a certain truth. Now that I have started to understand the most basic ideas in philosophy, I am better equipped to answer my roommates question. I need this class, philosophy teaches something that no other course can. Philosophy teaches you to think for yourself, to be critical of theories, and to be critical of familiar and foreign ideas. Every educated person needs to take a philosophy course so they can understand what they are learning in all other subjects. Philosophy is also intriguing when questions about reality are asked. Questions in the metaphysics branch of philosophy may be the most abstract, but they play an important role in determining what we are. The idea that maybe, none of this actually exists is staggering to think about, but it is fascinating and is something people should think about. Just knowing the little I do about the subject matter of philosophy has caught my interest and will lead to me advancing and taking more courses like this one. My roommate know fully knows why I chose to take this course. I now know why it is essential for any student to take a philosophy class, perhaps even my roommate will take a philosophy course next chance he gets. Philosophy may seem slightly abstract now but in my future I can see myself using it to critically and logically think through situations. The reason why to study philosophy is to make yourself more critical in your pursuit of the truth.